Senior Advisor
Heena Raj
„Agile frameworks don't fail because they were implemented incorrectly. They fail because the values and attitudes of the people were never addressed. Whoever ignores attitude and mindset is only buying a more expensive version of the old problem. “
Guides organizations through change processes that start with mindset — from OKR implementation to agile leadership culture.
Heena Raj works at the intersection of organizational psychology and leadership development. She has led agile transformations in the financial sector, the public sector and retail as a systemic coach — not through method rollouts, but by working on attitude and mindset. With her NeuroMBA background, she combines behavioral psychology with OKR implementation and leadership development. She founded EGOEXIT and has since been active as a lecturer, trainer and transformation facilitator for companies ranging from startups to mid-sized enterprises. At makematiq she addresses the part of AI programs that causes most of them to fail: the people who ultimately have to carry the system.
Career
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EGOEXIT
Founder & Transformation Facilitator
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FREENOW
Agile Coach Organizational Development
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Exporo AG
Agile Coach & Leadership Development
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CORRATIO GmbH
Consultant & Coach
Service areas
Industries
Selected project history
Led the agile transformation of a German financial institution from traditional structures to cross-functional team organization
Financial sector, large enterprise
Executed OKR implementation from strategy phase through operational rollout
Retail sector, mid-sized enterprise
Redesigned and rolled out company-wide leadership model for a fintech company
Exporo AG, Fintech, 2020–2022